Social Media Management: Zero to Paid Clients
Manage social media for businesses and get paid: strategy, content calendars, Instagram and TikTok growth, analytics reports, pricing, contracts and finding clients — all from your phone.
What you'll learn
- Explain what a social media manager does and the skills clients pay for
- Audit a brand's social media and write a strategy linked to business goals
- Plan and batch a month of content in a content calendar
- Grow accounts on Instagram and TikTok using how their algorithms really work
- Measure results and build a clear monthly report for clients
- Package, price and sell your services, with a simple contract
- Find and win your first clients
Course content
Part 1. Start here: the job and the skills4 lessons
- How to become a social media manager: beginner's guideby Flick - Social Media Marketing Platform11 min
- Essential skills every social media manager must have (Omobolaji Ajibare)by Omobolaji Ajibare16 min
- How to become a social media manager with no experience (Tomisin Smith)by Tomisin Smith8 min
- What clients actually pay for
Part 2. Strategy and audits4 lessons
Part 3. Content planning and creation8 lessons
- One month of content in one hour: content batching (Jade Beason)by Jade Beason16 min
- The content calendar system I use to post 15 times a week (Ifeoma Ahuna)by Ifeoma Ahuna24 min
- Calendars and tools: Renaming and Customising Fieldsby Omobolaji Ajibare3 min
- Calendars and tools: Setting Up Content Types and Statusesby Omobolaji Ajibare5 min
- Calendars and tools: Creating and Sharing Content Calendarsby Omobolaji Ajibare16 min
- Calendars and tools: Using Google Sheets for Content Calendarsby Omobolaji Ajibare15 min
- Calendars and tools: Optimising Airtable for Client Useby Omobolaji Ajibare10 min
- Practice: a two-week content calendar
Part 4. Platform growth: Instagram and TikTok7 lessons
- Instagram's algorithm explained by the head of Instagram (Later)by Later3 min
- The head of Instagram on growing in 2026by Build Your Tribe49 min
- Grow a small business on TikTok: 5 proven tactics (Jade Beason)by Jade Beason12 min
- TikTok marketing for businesses (HubSpot)by HubSpot Marketing8 min
- How to grow on social media from zero: a 30-day plan (HubSpot)by HubSpot Marketing14 min
- Social media trends actually working now (HubSpot report)by HubSpot Marketing14 min
- Quiz: platforms
Part 5. Analytics and client reports4 lessons
Part 6. The business: packages, pricing, contracts and clients13 lessons
- Business masterclass: Setting Contract Duration and Termsby Omobolaji Ajibare3 min
- Business masterclass: Communication and Client Boundariesby Omobolaji Ajibare6 min
- Business masterclass: Pricing Strategies for Social Media Managersby Omobolaji Ajibare17 min
- Business masterclass: Understanding Pricing Metricsby Omobolaji Ajibare25 min
- Business masterclass: Transitioning to the Maturity Stageby Omobolaji Ajibare3 min
- Business masterclass: Drawing from Knowledge and Researchby Omobolaji Ajibare3 min
- Business masterclass: Creating a Social Media Strategyby Omobolaji Ajibare3 min
- Discovery calls: Client Interaction Insightsby Omobolaji Ajibare4 min
- Discovery calls: Handling Client Expectationsby Omobolaji Ajibare8 min
- Discovery calls: Social Media Audit Essentialsby Omobolaji Ajibare1 min
- How to land clients with no experience (Omobolaji Ajibare)by Omobolaji Ajibare13 min
- 7 places to find social media management clients (Tomisin Smith)by Tomisin Smith12 min
- Quiz: running the business
Part 7. Final project1 lesson
Capstone project: Capstone: a portfolio case study for a real business. You finish by building something real; a mentor reviews it before your certificate is issued.
About this course
Every business — from the restaurant down the road to banks and NGOs — needs someone to run its social media, and many will pay for it. Social media management is one of the fastest ways to start earning online, and you can do almost all of it on a phone. This course takes you from zero to your first paying client: what social media managers really do, audits and strategy, content calendars and batching, how the Instagram and TikTok algorithms work (from the head of Instagram himself), analytics and client reports with Google's Digital Marketing certificate team, and the business side — niche, packages, pricing, contracts, discovery calls and finding clients — taught by Nigerian social media managers Omobolaji Ajibare and Tomisin Smith. You'll finish with a portfolio project: a full audit, strategy, 30-day calendar and report for a real business. About 7 hours of video.
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