Marketing & BusinessBeginner
Digital Marketing Fundamentals
Grow any business online: strategy, social media, SEO, content, email, WhatsApp and ads.
5.0 (1 rating)38 lessons4h 39m of video2 quizzes1 practical task Certificate
What you'll learn
- Explain the main channels of digital marketing
- Create a simple marketing strategy for a small business
- Plan social media content that attracts customers
- Understand how SEO and keywords help people find you on Google
- Write persuasive copy and simple marketing emails
- Know how Google Ads, Meta Ads and Google Analytics work
Course content
Part 1. Marketing foundations4 lessons
Part 2. Social media & WhatsApp5 lessons
- Social media marketing in 5 minutesby Simplilearn5 min
- Social media management: essential skills (Omobolaji Ajibare)by Omobolaji Ajibare16 min
- Create a social media strategy that works (Adeife Adeoye)by Adeife Adeoye18 min
- Instagram marketing strategy for small businessesby Adam Erhart10 min
- WhatsApp Business: the complete beginner tutorialby HubSpot Marketing11 min
Part 3. Content, SEO & copywriting5 lessons
Part 4. Email, ads & measuring results24 lessons
- Email marketing: 5 tips & examplesby HubSpot Marketing6 min
- Google Ads in 5 minutesby Ivan Mana6 min
- How to run Facebook ads: a beginner's guide (Bizlift)by Bizliftng14 min
- Full video (optional): Google Analytics 4 tutorialby Loves Data1h 2m
- Introductionby Loves Data1 min
- Create a Google Analytics account and propertyby Loves Data6 min
- Create a web data stream and enhanced measurementby Loves Data4 min
- Google Analytics interface overviewby Loves Data1 min
- Home and snapshot reportsby Loves Data5 min
- Realtime reportsby Loves Data3 min
- Acquisition reportsby Loves Data3 min
- Engagement reports (events, pages, landing pages)by Loves Data2 min
- Monetization (ecommerce) reportsby Loves Data2 min
- User attributes and technology reportsby Loves Data4 min
- Exploration reports (custom reports and funnels)by Loves Data8 min
- Advertising reports and attributionby Loves Data5 min
- Using Analytics Advisor (AI insights)by Loves Data1 min
- Configuring key events (conversions)by Loves Data7 min
- Creating audiencesby Loves Data3 min
- Additional settings and property configurationby Loves Data4 min
- Installing Google Analytics using Google Tag Managerby Loves Data3 min
- Next stepsby Loves Data1 min
- Go further: Google Digital Marketing & E-commerce Certificate
- Capstone project: A one-page marketing plan · 🎓 Capstone project
Capstone project: Capstone project: A one-page marketing plan. You finish by building something real; a mentor reviews it before your certificate is issued.
About this course
Digital marketing is how businesses find customers online — and one of the fastest ways for young people to start earning. In this course each topic is taught by a specialist: SEO by Ahrefs, content and email by HubSpot, social media by experienced marketers (including Nigerian experts), plus WhatsApp Business, copywriting, Google Ads, Meta Ads and analytics. Finish by creating a real marketing plan for a business you know.
What learners say
5.0 from 1 learner