Ads & Promotion Mastery: Zero to Expert Media Buyer

About this course

Every business wants more customers — and people who can make advertising profitable are paid well everywhere, from Lagos and Nairobi to London and remote jobs worldwide. This one course takes you from zero to advanced across every major channel. You'll learn marketing strategy (funnels, positioning, brand vs performance with Mark Ritson), copywriting and landing pages, Meta ads end to end (Ads Manager, Pixel and Conversions API, retargeting, lookalikes, Advantage+, click-to-WhatsApp ads), creative strategy and UGC ads with Dara Denney, structured testing and scaling with Ben Heath, Google Search, Performance Max and YouTube ads, TikTok and LinkedIn ads, GA4, UTMs and attribution, influencer and email promotion, and the rules — from platform policies to Nigeria's ARCON approval and sponsorship disclosure. Nigerian and African instructors show how it works in local markets. You'll finish by planning, launching and reporting on a real campaign. About 11 hours of video plus hands-on campaigns.